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What is a user persona? Personas are fictional characters that you develop using your research to represent the different kinds of users who might use...
What Is User Research? User research is all about figuring out how people behave, what they need, and why they do what they do. We do this by watching...
Design thinking is a cyclical, iterative approach that teams employ to empathize with users, question assumptions, redefine challenges, and generate...
Introduction: Hi there! Think about your favorite website. Ever notice how it looks and feels when you use it? Well, that's where UI/UX design comes...